Investment Strategy for Developers

It seems every time @jasonrubenstein, @ggoss3, @cablelounger and I sit down to have lunch together, we invariably sway back and forth between generic venting about "work stuff" and best practices for doing aforementioned "work stuff" better. The topic of "reusable code" came up over Mac 'n Cheese and beers this afternoon, and I felt it warranted "wider distribution" so to speak (yet-another-lame-Slide-inside-joke).

We, Slide, are approaching our fourth year in existence as a startup which means all sorts of interesting things from an investor standpoint, employees options are starting to become fully-vested and other mundane and boring financial terms. Being an engineer, I don't care too much about the stocks and such, but rather about development; four years is a lot from a code-investment standpoint (my bias towards code instead of financial planning will surely bite me eventually). Projects can experience bitrot, bloating (read: Vista'ing) and a myriad other illnesses endemic to software that's starting to grow long in the tooth.

At Slide, we have a number of projects on slightly different trajectories and timelines, meaning we have an intriguing cross-section of development histories representing themselves. We are no doubt experiencing a similar phenomenon to Facebook, MySpace, Yelp and a number of other "startups" who match this same age group of 4-7 years. Just like our bretheren in the startup community, we have portions of code that fit all the major possible categories:

In all four cases, "we" (whereas "we" refers to an engineering department) have invested differently in our code portfolio depending on a number of factors and information given at the time. For example, it's been a year since Component X was written. Component X is currently used by every single product The Company owns, but over the past year it's been refactored and partially rewritten each time a new product starts to "use" Component X. In its current state, Component X's code reads more like an embarrasing submission to The Daily WTF with its hodge-podge of code, passed from team to team, developer to developer, like some expensive game of "Telephone" for software engineers. After the fact, it's difficult and not altogether helpful to try to lay blame with the mighty sword of hindsight, but it is feasible to identify the reasons for the N number of developer hours lost fiddling, extending, and refactoring Component X.

I've found, watching Slide Engineering culture evolve, that the majority of libraries or components that go through multiple time/resource-expensive iterations tend to have experienced shortcomings in one of the five sections above. More often than not, a developer was given the task to implement Some Thing. Simple enough, Some Thing is developed with the specific use-case in mind, and the developer moves on with their life. Three months later however, somebody else asks another developer, to add Some Thing to another product.

"Product X has Some Thing, and it works great for them, let's incorporate Some Thing into Product Y by the end of the week."

Invariably this leads to heavy developer drinking. And then perhaps some copy-paste, with a dash of re-jiggering, and quite possibly multiple forks of the same code. That is, if Some Thing was not properly planned and designed in the first place.

Working as a developer on products that move at a fast pace, but will be around for longer than three months is an exercise in investment strategy (i.e. managing technical debt). What makes great Engineering Managers great is their ability to determine when and where to invest the time to do things right, and where to write some Perl-style write-only code (zing!). What makes a startup environment a more difficult one to work on your "code portfolio" is that you don't usually know what may or may not be a success, and in a lot of cases getting your product out there now is of paramount importance. Unfortunately there isn't any simple guideline or silver bullet, and there is no bailout, if you invest your time poorly up front, there will be nobody to save you further down the line when you're staring an resource-devouring refactor in its ugly face.

Where do you invest the time in any given project? What will happen if you shave a few days by deciding not to write any tests, or documentation. Will it cost you a week further down the road if you take shortcuts now?

I wish I knew.

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